Zimbabwean farmers are being presented with a new, lucrative opportunity through turmeric farming a high-value crop increasingly on demand both locally and internationally.
Maga Agri Pvt Ltd, in collaboration with Nexus Kin Agriculture, has launched the Turmeric Empowerment Programme, a comprehensive initiative designed to equip farmers with free training, starter inputs, and guaranteed market access.
Speaking to the Harare Post, Simon Magama, CEO of Maga Agri Pvt Ltd, said the programme is set to transform the agricultural landscape by boosting rural incomes, promoting sustainable farming, and empowering youth and women.
“Zimbabwe has the soil and climate to become a key player in turmeric production. This programme will not only increase household incomes but also promote sustainable and organic farming practices. We see turmeric not just as a crop, but as an economic lifeline for communities,” said Magama.
“By empowering rural farmers—especially women and young people—we are creating pathways to financial independence, food security, and long-term sustainability,” he added.
The programme specifically targets smallholder farmers across Zimbabwe, with priority given to women, youth, and those with access to virgin land and basic irrigation capacity. Farmers with land holdings from 0.25 hectares and above are encouraged to participate.
“This empowerment project speaks well to the First Lady’s vision of taking youth away from drug and substance abuse. We want to provide meaningful economic alternatives through agriculture,” said Magama.
In addition to farming, the initiative emphasizes value addition. Turmeric processing equipment has already been procured to enable farmers to process, package, and brand their products ensuring they earn more from each harvest.
“We have a vision of doing both farming and value addition. Turmeric is a high-value crop. India, which is the world’s largest producer, has been struggling to meet global demand. This opens a window for Zimbabwe to tap into export markets,” said Magama.
The programme also works with Zimbabweans in the diaspora interested in engaging in joint ventures with local farmers to strengthen investment in the sector.
“We liaise with those in the diaspora who are keen to invest in agriculture. Joint ventures help bring in capital, skills, and export connections that benefit everyone,” he said.
Beyond income generation, the programme promotes health and wellness. Maga Agri is currently conducting a pilot project mixing turmeric with mealie-meal to enhance nutritional value.
“Turmeric has many health benefits, and we believe we must start prioritising healthy eating in our communities,” said Magama.
Training will be decentralised across rural clusters and conducted in collaboration with local leaders, agricultural extension officers, farmer associations, and institutions such as the Ministry of Lands and Agriculture through the Agric4SHE initiative. Digital platforms will be used to provide ongoing support and monitoring.
“Our goal is to build resilience in rural areas through sustainable agriculture that meets both local and international demand,” said Magama.
Maga Agri remains committed to empowering farmers, promoting agro-based entrepreneurship, and driving sustainable development across Zimbabwe.
