The Broadcasting Authority of Zimbabwe (BAZ) has issued a stern warning to broadcasters over the resurgence of unauthorised advertisements for medicines, herbal remedies, and faith-based or spiritual healing services.
In a statement, released yesterday, the Acting Chief Executive Officer, Engineer Matthias Chakanyuka, said the authority was concerned that some broadcasters were airing such advertisements without the required approval from the Ministry of Health and Child Care.
“Investigations indicate that several of these advertisements are being broadcast without the necessary Ministry approvals, and many claims regarding the effectiveness of these medicines and healing services are unverified,” Chakanyuka said.
The statement noted that some consumers have reportedly suffered adverse effects after using unverified products or services.
“We have received reports suggesting that certain consumers have experienced harm or other forms of prejudice after using some of these advertised medicines or healing services,” he said
Eng. Chakanyuka reminded broadcasters that under paragraph 6 of the Fifth Schedule to the Broadcasting Services Act [Chapter 12:06], as read with Section 23 of the Broadcasting Services (Code of Conduct for Broadcasters) Regulations, 2023.
“This requirement applies to conventional, traditional, and herbal medicines, as well as faith-based or spiritual healing services. The law is not intended to discriminate against traditional healing practitioners but ensures that all advertised products meet national health and safety standards,” he added.
BAZ warned that licensed broadcasters failing to comply with these regulations will face statutory penalties.
“Licensed broadcasting service providers are hereby cautioned that failure to comply constitutes a breach of the law and will result in the full application of statutory penalties,” Eng. Chakanyuka stated.
The Authority further instructed all practitioners conventional, traditional, herbal, and faith-based who wish to advertise their services to obtain prior approval from the Ministry of Health and Child Care and submit proof to broadcasters before airing any adverts.
“The Authority expects all broadcasters to exercise due diligence and strictly uphold the law to protect the public and maintain the integrity of the broadcasting sector,” he noted.
This directive underscores BAZ’s commitment to safeguarding public health while ensuring that Zimbabwe’s broadcasting platforms maintain credibility and comply with regulatory standards.
