Zimbabwe is beginning to realise tourism benefits from the 2025 Sanganai/Hlanganani World Tourism Expo after an Indian travel company that participated in the event brought a 14-member tourist group to Victoria Falls.
In a statement, yesterday, the Ministry of Tourism and Hospitality said the visit by the group organised by Isha Tours reflects growing interest in Zimbabwe as a travel destination among Indian tourists following engagements made during international tourism marketing platforms.
“The fruits of the 2025 Sanganai/Hlanganani World Tourism Expo are being witnessed as Isha Tours, an Indian travel company that attended the Expo in the Eastern Highlands, touches down in Victoria Falls with a 14-member tourist group, marking another encouraging step in strengthening tourism ties between Zimbabwe and the Indian market,” the Ministry said.
According to the ministry, the tourists are travelling on a multi-country Southern African itinerary and expressed excitement about experiencing Victoria Falls and the region’s rich cultural heritage.
“The group, on a multi-country Southern African itinerary, was warmly welcomed by the Zimbabwe Tourism Authority in Victoria Falls and expressed great excitement about experiencing the region’s iconic attractions and vibrant culture,” the ministry added.
The ministry also noted that the visit follows engagements between Isha Tours and Zimbabwe’s Tourism Attaché in India during Outbound Travel Mart 2026, where Zimbabwe was promoted as a competitive destination.
“The visit also follows successful engagements between Isha Tours and Zimbabwe’s Tourism Attaché in India during Outbound Travel Mart 2026, where Zimbabwe was showcased as a compelling destination,” the ministry said.
In the statement the Ministry also said that the travel company is now positioning Zimbabwe as a new destination for Indian travellers.
“Encouraged by the interest generated at these global travel platforms, Isha Tours is now actively positioning Zimbabwe as a new destination for Indian travellers, with plans already underway to bring more tourist groups to the country in the near future,” the ministry added.
Zimbabwe continues to target emerging markets such as India through international tourism expos and travel trade engagements as part of efforts to grow visitor numbers and strengthen the tourism sector’s contribution to the economy.
