President Emmerson Mnangagwa is expected to officially open the 19th Common Market for Eastern and Southern Africa (COMESA) Business Forum in Harare, this Thursday as the regional bloc seeks to boost intra-regional trade and economic cooperation.
The forum, which kicked off yesterday, has attracted numerous exhibitors who have expressed optimism about the opportunities it presents for showcasing their products and services, establishing business partnerships and exploring new markets.
A representative from the Zimbabwe National Chamber of Commerce noted the importance of strengthening private-sector participation and improving market access for local businesses across the region.
“The COMESA Business Forum presents a valuable opportunity for Zimbabwean businesses to strengthen regional trade ties, establish strategic partnerships and explore new markets.
“Improved market access and closer cooperation among member states are critical to enhancing the competitiveness of local businesses, expanding export opportunities and promoting sustainable economic growth. Engagements at this forum will certainly translate into tangible business,” said ZNCC.
Meanwhile, ZimTrade also emphasised the importance of export development and helping local businesses tap into regional and international markets.
“The COMESA Business Forum provides an important platform for Zimbabwean businesses to explore regional market opportunities, establish strategic partnerships and expand their export footprint.
“Through increased engagement with businesses across the region, local companies can gain a better understanding of market requirements, identify new opportunities and enhance the competitiveness of Zimbabwean products and services.”
The gathering brings together government officials, development partners, business leaders, bankers and policymakers to discuss strategies for expanding regional exports and promoting economic growth among member states.
Key issues on the agenda include agricultural value chain development, digital trade, industrialisation and enhanced economic cooperation across the region.
Participants are also expected to adopt a communiqué outlining measures to harmonise business practices and facilitate cross-border trade among COMESA member states.
At the summit, Zimbabwe is expected to assume the chairmanship of the regional trading bloc from Kenya.
