The 66th edition of the Zimbabwe International Trade Fair (ZITF) generated more than US$600 million in business transactions, confirmed orders and investment leads, reaffirming its status as Zimbabwe’s premier trade and investment marketplace.
Held from April 20–25 at the Zimbabwe International Conference and Exhibition Smart City in Bulawayo, this year’s showcase attracted over 800 exhibitors from more than 30 countries, highlighting growing global interest in Zimbabwe’s economic opportunities.
Industry and Commerce Minister Mangaliso Ndlovu said preliminary findings show significant commercial activity during the six-day showcase.
“Preliminary analysis indicates that more than US$600 million in business transactions, confirmed orders and leads were generated during the show. In addition, several Memoranda of Understanding were facilitated in priority sectors such as manufacturing and technology. Curated business-to-business sessions also generated high-value leads expected to translate into firm commitments once due diligence processes are completed,” he said.
This year’s fair recorded unprecedented demand for exhibition space, surpassing available capacity. Minister Ndlovu revealed that ZITF achieved a 104 percent space utilisation rate, with exhibitors occupying 50 687 square metres against the 48 655 square metres available for sale.
To meet excess demand, organisers erected a 2 100-square-metre marquee, accommodating 105 exhibitors who could not be fitted into existing halls.
Zimbabwe International Trade Fair Company Board Chairperson Busisa Moyo confirmed that several major deals were sealed on the sidelines.
“We are still compiling the final data, but I can confirm that a major agreement was signed. Details will be announced in due course,” he said.
More than 100 new exhibitors participated in the 2026 fair, cementing ZITF’s reputation as a critical hub for industrial collaboration, trade promotion and investment facilitation.
Minister Ndlovu said the growth reflects strong industry confidence.
“This growth reflects robust interest in the event and reaffirms ZITF’s role as a pivotal platform for industry engagement, trade and investment promotion. It remains a serious marketplace where deals are initiated, partnerships are forged, and investment conversations move from intention to execution,” he said.
Organisers have already announced the dates for the next edition, which will run from April 26 to May 1, 2027.
