The operationalisation of the Consumer Protection Policy (2026-2030) is on course, with authorities calling for stronger adherence to standards and ethical business practices to eliminate substandard and unsafe goods from the market.
The policy seeks to strengthen consumer protection while promoting the production and supply of quality goods and services as Zimbabwe works to build a safe, fair and competitive marketplace.
Consumer Protection Commission (CPC) chief executive officer, Professor Zororo Muranda, said the policy would prioritise inspections, enforcement of regulations and consumer awareness.
“Consumer protection is not anti-protection, it is pro-growth. A protected consumer is a confident consumer, and a confident consumer drives demand, drives industry and drives national prosperity,” said Prof Muranda.
He said effective consumer protection was also critical to supporting industrial growth and improving investor confidence.
“This is a key element in sustaining growth for industry and commerce at a time when the nation needs more elements towards inducing investor confidence, which drives industry and commerce as the economy focuses on growth strategies,” he said.
Industry and Commerce Minister, Mangaliso Ndlovu, said ethical business practices were essential to protecting consumers and strengthening confidence in the marketplace.
His speech was read on his behalf by Chief Director Florence Makombe.
“The marketplace is rapidly evolving. The rise of digital commerce, cross-border trade and complex supply chains has expanded choice, but has also exposed consumers to unfair business practices, misleading advertisements, counterfeit products, data privacy violations and unsafe goods,” he said.
Minister Ndlovu said the changing business environment had made the role of the CPC increasingly important.
“In this context, the mandate of the Consumer Protection Commission, as established under the Consumer Protection Act (Chapter 14:44), becomes even more critical,” he said.
The Consumer Protection Policy is aligned with the National Development Strategy 2 (NDS2), which seeks to promote inclusive economic growth while creating a favourable environment for both consumers and businesses.
The policy is expected to strengthen enforcement mechanisms, enhance consumer awareness and encourage businesses to comply with quality and safety standards.
