The European Union (EU) says its continued presence at the Zimbabwe International Trade Fair (ZITF) reflects rising interest in expanding trade and investment relations with Zimbabwe.
Participating for the fourth consecutive year, the EU held a press briefing at its pavilion on Thursday, reaffirming its commitment to strengthening economic cooperation.
EU Ambassador to Zimbabwe, Her Excellency Katrin Hagemann, said the bloc is keen to broaden business engagement across multiple sectors.
“Our participation here shows that we are open for business. We want to deepen our trade relations with Zimbabwe in various sectors,” she said.
She added that the EU is exploring collaboration opportunities aligned with Zimbabwe’s value addition and industrialisation agenda, particularly in mining and agriculture.
Germany’s Ambassador to Zimbabwe, His Excellency Christoph Retzlaff, expressed enthusiasm about his country’s debut participation at the fair.
“It is our first time here, and we are excited because we want to forge partnerships in key sectors,” he said.
Sweden’s Ambassador to Zimbabwe, His Excellency Per Lindgärde, echoed similar interest from Swedish companies.
“We are involved in various mining ventures, so we want our companies to establish relations with Zimbabwean companies,” he said.
Team Europe’s presence at ZITF underscores increasing momentum in Zimbabwe’s engagement and re-engagement efforts, positioning the country as a rising destination for trade, investment and strategic partnerships.
