Zimbabwe is stepping up efforts to market itself as a premier global tourism destination ahead of the Miss Universe finals in Puerto Rico this November, with reigning Miss Universe Zimbabwe, Roseanna Hall, leading a campaign to showcase the country’s natural beauty, culture and hospitality to the world.
As part of her preparations for the international pageant, Hall recently toured the resort city of Victoria Falls, where she engaged with tourists, tourism stakeholders and local communities while promoting experiences that extend beyond the world-famous waterfall. The visit highlighted Zimbabwe’s diverse tourism products, rich cultural heritage, wildlife, cuisine and vibrant arts sector, positioning the country as an attractive destination for international travelers.
Hall said she is determined to use the Miss Universe platform not only to compete for the crown but also to tell Zimbabwe’s story to a global audience.
“As I prepare to take the world stage, I do not want to just represent Zimbabwe. I want to show the world the best of what Zimbabwe has to offer. That starts with showcasing our gorgeous landscapes, our rich culture and heritage, our diverse cuisines and our vibrant arts and culture. I am proud to carry the hopes, dreams and stories of our nation,” she said.
She added that Zimbabwe’s greatest asset is its people and their renowned warmth and hospitality.
“Zimbabwe is not just a place; it is a feeling. I want the world to know that we are a warm and welcoming nation, and I invite everyone to come and experience the magic of Zimbabwe,” she said.
Miss Universe Zimbabwe Board Advisor Zodwa Mkandla said the international pageant provides a powerful platform to promote Brand Zimbabwe to audiences in more than 130 countries.
“Miss Universe is an international brand with a global audience. When Miss Universe Zimbabwe competes internationally, we are marketing our destinations, our products and our people while creating awareness of Zimbabwe as a tourism and investment destination,” she said.
Mbano Manor Executive Director Dr Matifadza Nyazema said Hall represents a new generation of ambassadors using global platforms to promote Zimbabwe’s development, talent and cultural identity.
The campaign comes as Zimbabwe continues to earn international recognition for its tourism sector. The Treehouse Chimanimani was recently named the World’s Best Scenic Eco Lodge at the 2026 Travel and Tourism Awards, while Forbes magazine ranked Zimbabwe as the number one must-visit destination for 2025, reinforcing the country’s growing reputation as one of Africa’s leading tourism destinations.
