Zimbabwe’s UNESCO World Heritage Sites are set to gain wider international exposure after a Japanese Television Broadcasting System (TBS) crew arrived in the country to film a documentary showcasing some of its most iconic natural and cultural attractions.
In a statement, yesterday, the Ministry of Tourism and Hospitality Industry said the filming project followed strategic engagements at an international tourism exhibition.
“Global interest in Destination Zimbabwe continues to soar as the country’s exceptional natural wonders, rich cultural heritage and world-class tourism experiences attract increasing international recognition,” the Ministry said.
The Ministry said the documentary project was secured following business linkages established through a tourism operator who participated in the 2025 Sanganai/Hlanganani World Tourism Expo, highlighting the growing impact of international tourism marketing platforms.
“A Japanese Television Broadcasting System (TBS) media crew is currently filming a documentary on Zimbabwe’s UNESCO World Heritage Sites, following a successful business connection established through a tourism operator who attended the 2025 Sanganai/Hlanganani World Tourism Expo,” the Ministry said.
The filming team has already captured some of Zimbabwe’s most iconic tourism sites, including the Mana Pools National Park, Matobo Hills and Victoria Falls.
The Ministry said the production is showcasing Zimbabwe’s diverse tourism offering, ranging from wildlife and conservation to cultural heritage and natural landscapes.
“The production has captured the breathtaking wilderness of Mana Pools National Park, the iconic landscapes and cultural significance of the Matobo Hills and will conclude at the majestic Victoria Falls, one of the Seven Natural Wonders of the World,” the Ministry said.
The Ministry further noted that the documentary is being sponsored by Canon Inc and is expected to reach a wide international audience, significantly boosting awareness of Zimbabwe as a tourism destination.
“Sponsored by Canon Inc and reaching an audience of approximately seven million viewers, the documentary is poised to significantly enhance Destination Zimbabwe’s global visibility, showcasing the country’s remarkable blend of wildlife, heritage, conservation and authentic tourism experiences to millions of potential tourists worldwide,” the Ministry said.
Meanwhile, such international media collaborations are critical in positioning Zimbabwe as a competitive global destination, particularly as the country continues to leverage major events such as Sanganai/Hlanganani World Tourism Expo to attract investment, partnerships and increased tourist arrivals.
The ongoing documentary project demonstrates the effectiveness of strategic tourism marketing and international cooperation in promoting Zimbabwe’s image abroad, while reinforcing the country’s status as one of Africa’s leading destinations for heritage and nature-based tourism.
