Zimbabwe’s berries export earnings have surged by an impressive 34 percent, rising from US$77.8 million in the first nine months of 2024 to US$104 million in the same period of 2025, according to the Zimbabwe Economic Review.
The publication said the growth reflects “a remarkable expansion in production capacity, improved logistics, and stronger access to high-value markets,” adding that Zimbabwe is fast emerging as one of Africa’s key berry exporters.
“The sharp rise in earnings demonstrates the resilience and dynamism of Zimbabwe’s horticultural sector. The combination of technology adoption, modern irrigation systems, and robust cold-chain infrastructure has transformed the berries industry from a niche export into a major foreign currency earner,’’ said the Zimbabwe Economic Review
Blueberries remain the main driver of this growth, with increasing exports to the European Union, the United Kingdom, and Middle Eastern markets. The report highlighted that producers have benefited from long-term contracts with premium buyers and certification standards that meet global market requirements.
Agriculture analysts say the results underscore the success of targeted investments and private–public sector collaboration in horticulture.
“The expansion of berry production is not accidentalit’s the outcome of deliberate investments in export-oriented farming, post-harvest management, and research. Zimbabwe is now positioning itself as a regional powerhouse for high-value horticultural exports,” said agricultural economist Tendai Mhondiwa
Another analyst, Dr. Rudo Mutezo, noted that the berries sector is playing a crucial role in rural development.
“Berry farming has become a key source of employment and income, especially for communities in Manicaland, Mashonaland East, and the Midlands. It’s one of the few value chains where smallholder farmers are linking directly with export markets,’’ she said
The Zimbabwe Economic Review further observed that continued policy support, particularly in export facilitation and infrastructure development, will be vital to sustain the momentum.
“As Zimbabwe strengthens its logistics and certification systems, the sector’s export potential could easily double within the next three years,” it stated.
The surge in berries export earnings highlights growing confidence in Zimbabwe’s agricultural diversification agenda and the country’s ability to compete globally in high-value crops. With rising demand and expanding capacity, analysts say the berries industry is set to remain one of Zimbabwe’s most promising export success stories
