The 66th edition of the Zimbabwe International Trade Fair is scheduled to take place next week in Bulawayo, with organisers aiming to strengthen cross-border trade, attract investment, and elevate Brand Zimbabwe on the global stage.
A multi-stakeholder engagement hosted by the ZITF Company on Monday brought together tourism operators, industry leaders and Government representatives to refine strategies for positioning Zimbabwe as a top investment destination during the six-day event.
ZITF Board Chairperson Busisa Moyo said this year’s event is expected to surpass previous editions, with a strong focus on competitiveness and international market visibility.
“This year’s showcase is designed to position Zimbabwe as a preferred investment destination,” he said.
ZITF Chief Executive Officer Nick Ndebele said preparations are well underway, with ambitious targets already set for participation and deal-making.
“We are targeting over 800 exhibitors and anticipate generating millions of dollars in business,” he said.
During the engagement, stakeholders also raised operational issues needing attention to maintain the fair’s global reputation. Some exhibitors highlighted challenges experienced in previous editions, emphasising the need for a welcoming environment for international visitors.
“Last year our visitors had clashes with the TTI. Can that be addressed? The fair is an opportunity to market Zimbabwe, not to be hostile to our guests,” one participant said.
A representative from the Zimbabwe Republic Police assured attendees that measures are being crafted to ease congestion and improve traffic flow during the high-traffic period.
“We are working on ensuring smooth traffic. We have proposed that major roads should not be fully closed as that contributes to congestion,” the official said.
The 66th edition of the country’s premier trade exhibition will run under the theme: “Connected Economies, Competitive Industries.”
