Permanent Secretary in the Ministry of Agriculture, Mechanisation and Water Resources Development, Professor Obert Jiri, hailed the Agriculture Dealers and Manufacturers Association (ADMA) 2026 exhibition as evidence of growing investment in mechanisation and sustainable farming solutions.
Touring the exhibition yesterday, Prof Jiri commended organisers and exhibitors for what he described as a significant improvement from last year’s showcase, noting increased participation and a broader range of technologies designed to enhance agricultural productivity.
“This year’s exhibition demonstrates vast improvement compared to last year. We have seen fully booked exhibition spaces, increased participation by industry players and a wider range of technologies and innovations that are critical for transforming Zimbabwe’s agricultural sector,” said Prof Jiri.
He said the strong turnout reflected growing confidence in the country’s agricultural sector and highlighted the private sector’s commitment to supporting the Government’s agricultural transformation agenda.
“What is particularly encouraging is the diversity of equipment and solutions on display. We have seen tractors ranging from 14 horsepower to 120 horsepower, making mechanisation accessible to different categories of farmers, from smallholder producers to large-scale commercial operations,” he said.
Prof Jiri noted that mechanisation remains a key pillar in Government efforts to improve productivity, reduce production costs and increase agricultural output.
“Mechanisation is no longer a luxury; it is a necessity. If we are to achieve higher productivity, improve efficiency and strengthen food security, we must continue investing in modern farming equipment and technologies.
The innovations being showcased here are exactly what our farmers need to increase production and remain competitive,” he added.
The Permanent Secretary also welcomed the growing emphasis on renewable energy technologies, including solar-powered equipment and electric trucks, saying such innovations align with national efforts to promote climate-smart agriculture and sustainable development.
“We are seeing major investments in solar energy solutions, which is a positive development.
Renewable energy technologies will help reduce operational costs for farmers while contributing to environmental sustainability. This is the direction modern agriculture must take,” said Prof. Jiri.
He further applauded exhibitors for promoting indigenous livestock breeds, particularly Mashona cattle, which are well adapted to local conditions.
“The focus on indigenous breeds such as Mashona cattle is important because these animals are resilient, productive and suited to our climatic conditions. Their promotion supports livestock development and strengthens our national herd,” he said.
The Agriculture Dealers and Manufacturers Association exhibition is one of Zimbabwe’s leading agricultural showcases, bringing together equipment manufacturers, suppliers, financiers, livestock breeders and farmers.
The annual event serves as a platform for promoting innovation, mechanisation and technologies aimed at improving productivity and supporting the country’s agricultural transformation agenda.
