The Government has reaffirmed its commitment to strengthening industrial growth, trade expansion and investment promotion ahead of the Zimbabwe International Trade Fair (ZITF) 2026.
Florence Makombe, Chief Director in the Ministry of Industry and Commerce, in her keynote address, yesterday, at a Diplomats’ Breakfast Engagement Meeting held at the Hyatt Regency Hotel, in Harare, underscored the strategic importance of ZITF in advancing Zimbabwe’s industrialisation and international trade agenda.
“ZITF is a strategic platform to promote industrial growth, trade partnerships, and investment, under the theme ‘Connected Economies, Competitive Industries.
“The theme reflects Zimbabwe’s ambition to strengthen global integration while enhancing domestic productive capacity, noting that industrial transformation remains a key pillar of national economic policy,” she said
Makombe further stated that Government is prioritising reforms aimed at improving the business environment and boosting competitiveness.
“The Government reaffirmed its commitment to value addition, ease of doing business, and global competitiveness.
“These reforms are intended to attract both domestic and foreign investment while supporting the growth of value-added industries,” she added
She also called on the diplomatic community to actively support ZITF 2026 through increased participation and investment mobilisation efforts.
“The engagement underscored ZITF as a strategic platform to promote industrial growth, trade partnerships, and investment.
We call on the diplomatic community to mobilise strong participation through pavilions, delegations, and investment initiatives,” she urged.
The engagement brought together diplomats and key economic stakeholders, who noted that ZITF continues to serve as a vital platform for business networking, technology exchange and international market access for Zimbabwean industries.
Preparations for ZITF 2026 are ongoing, with Government positioning the event as a key driver of industrial expansion, export growth and foreign direct investment under the theme “Connected Economies, Competitive Industries.”
